Facto IP Ltd adds value to product concepts with design, prototyping, tooling, IP protection, market analysis or whatever else is required to convert a good idea into a marketable product. Facto then seeks out appropriate routes to market for the product and licenses it, sources a manufacturer or sells on the package to a third party. Facto brings together the product design skills of established practice Wills Watson+Associates with the strategic business acumen of Granfit Holdings. Its portfolio of concepts ranges from architectural products to furniture to gardening accessories, and is constantly expanding to address other market sectors.